When it comes to content, sometimes old school can be a good thing (namely, when it comes to old-school rap or Throwback Thursday on Instagram). But when it comes to your company’s public relations strategy[1], being old school isn’t advantageous for your business or your brand. Ten years ago, people still relied on morning papers for news.
READ MORE How to Write a Press Release [Free Press Release Template + Examples]
The press releases of the digital age aren’t limited to the cookie-cutter media alerts of the past. Changes in distribution and audience mean that it’s time to let go of preconceived notions about what a press release should look like or what it must accomplish. It’s a new decade. DOWNLOAD OUR GUIDE FOR TIPS ON: How to create a multimedia...
New Data Reveals Press Release Best Practices While press releases have always played a large role in the world of communications, the way PR professionals (and the media!) use them has evolved. Keeping up with press releases in an ever-changing environment can be challenging, so we wanted to uncover insights and tips to help. Cision’s PR Newswire analyzed more than...
Get maximum reach and coverage with your press releases You want to create and share a press release that is successful, so where do you start? In this handy guide, we walk through the steps you need to create and send your perfect press release. From identifying your audience and nailing down the tone of your message to distributing your...
